Smoke Hall Foods L3C, the veteran-owned, Louisiana-based parent company of The General’s Hot Sauce, was conceived by its founders at the 2012 Army-Navy football game tailgater in Philadelphia (yes, Navy won that year). Inspired by a close friend who actually serves as a general in the military, hails from Buffalo, and loves to make wings for his friends and family (and shall remain anonymous until the end of time—we’ll never tell), the company launched with a simple mission:
- Honour The General by producing the highest quality American-made, all-natural, small batch cayenne hot sauce possible, using the very best ingredients and process, and borrowing tactics from the bourbon and wine industries. Simply put, the world does not need another average hot sauce. It just doesn’t.
- Support the American farmer by growing all our peppers in the U.S. We think you should be able to trace every pepper back to the acre of land where it was grown.
- Serve the greater good by creating jobs for veterans, and by donating a meaningful percentage of our profits back to organizations that support our troops, veterans, and their families.
- Build an honourable company that we can all be proud of, and have as much fun as humanly possible as we do it.
For us, it’s not a race to be the biggest, nor will we cut corners to be the cheapest. We’d much rather focus on making a hot sauce that is almost 90% (yes—ninety, that’s not a typo) aged cayenne peppers. If you’re looking for cheaply made, cheaply priced products that are loaded with chemicals, we are definitely the wrong company for you. But if you care about authentic, all-natural products made by an organization that is committed to goals that extend far beyond just maximising profits, then you’re in exactly the right place.