Since its inception in 1958 by Father of Barbeque Sauce in Taiwan, Mr. Liu Lai-qin, Haw-Di-I Foods Co., Ltd. (BULL HEAD) has persisted with the enterprise management ideal of “Diligence, sincerity, precision, quality and sharing with others” for more than 50 years.

Starting with caring about the needs and service quality of consumers, every product must satisfy the requirements of authenticity, fair price, perfection and superior quality, so that consumers will be able to enjoy the product with peace of mind and assuredness.